Blog | Enthusiast Series: Mexico La Joya Lot V4

Category: Our Coffees

Published: May 18, 2022

This summer is bringing with it a series of high-grade single origin coffees to Coffee Project NY. The first in this series is the La Joya Lot V4 from Veracruz, Mexico.

Grown alongside almost a dozen other crops, this small lot of coffee was harvested in one day for flavor consistency (for the curious, January 11, 2021). The entire growing, harvesting, and processing operation is overseen by the expert eye of Samuel Ronzon, head of the La Joya Microbeneficio. 

Brewed coffee in a carafe next to others.

Ronzon is a third-generation farmer whose penchant for experimentalism in fermentation won him an international reputation in the specialty coffee world: our natural process Lot V4 was fermented over 120 hours, or 5 days, in temperature-controlled GrainPro bags, before drying on raised beds for another 30 days.

Ronzon believes his coffee growing and processing methods not only showcase his Veracruz farm’s terroir and make for a more excellent cup, but optimize resources as well. This is meaningful—his desire to reinvent the coffee process stems from the effort toward sustainability, whether it’s by farming with 100% shade-grown coffee trees, using environmentally low-impact practices, or advocating for unity among small stakeholders in the global coffee community.

Shop La Joya Lot V4

This is our third time working with Ronzon. Previously, our Lot #45 in 2020 and Lot 22C in 2021 sold out quickly due to limited supply and growing demand. The former coffee was used by our Operations Manager, Andres Morales, to compete in the 2020 U.S. Brewer’s Cup competition, where he placed tenth.